Mum’s overnight success with beauty business she created while kids napped

today27 August 2022 1

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A Peak District mum who created her business while her kids were napping has watched it go from strength to strength after launching an affordable skincare range. Mum-of-four, Chloe Gabbitas-Powls, founded her natural skin care business, Soak Box England, with £1,000 of savings in 2018.

Chloe worked on the project while her two youngest kids had their afternoon nap. But now she has seen her sales skyrocket by a phenomenal 523 per cent overnight after introducing Soak Box England Skincare 1-2-3 range in July this year.

The deal allows customers to chose a from a range of natural and vegan skin products, with any two for £35 and any three for £45. The items include a vitamin E moisturiser with mojito oil blend, seaweed collagen eye gel, and green tea detox face masks, which are all individually priced at £20.

READ MORE: Glamorous beauty salon with feathered walls opens in Derby

Chloe, founder and manager of Soak Box England, said: “Skincare routines support people’s wellbeing; for me, this is really important during the difficult economic period we’re all facing. I want our premium natural skin care products to remain accessible to existing and new customers who have made my business a success.

“I know it’s only a small gesture, but it’s our way of giving back and trying to support people. Our exponential sales growth was unexpected, but then, I’ve always viewed myself as the accidental beauty entrepreneur.”

Chloe established Soak Box in 2018 with £1000 of savings
Chloe established Soak Box in 2018 with £1000 of savings

After creating the business in her spare room as a hobby, Chloe started to sell her natural and vegan products on market stalls around Derbyshire. But with the support of family and friends, they can now be found in department stores around the country, including the company’s own shop, which opened in King Street in Bakewell in November 2021.

Previously, customers had to navigate through 27 different prices for individual items, with the deal having proved a hit since it was introduced. The move was originally intended to help customers save money and still look after their skin during the cost of living crisis, but sales have risen far beyond expectations.

But Chloe still views herself as an accidental entrepreneur, stating that being a mum is the job she loves the most. She said the business is secondary to her main job, which is caring for her four children, Joe, Esta-Rose, Daisy and Olly.


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