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    Midlands Radio

Privacy Policy

Who we are

This Privacy Policy governs the manner in which Midlands Radio (Derbyshire) Ltd (“Midlands Media Network”) collects, uses, maintains and discloses information collected from users (each, a “User”) of the website (“Site”). This privacy policy applies to the Site and all products and services offered by and all competitions (unless otherwise specified) run by Midlands Radio (Derbyshire) Ltd.


You don’t need to provide us with any personal data in order to visit the Site. We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site and in connection with other activities, services, features or resources we make available on our Site. The information we collect will vary depending on the service the user requests but could include as appropriate, name, contact number, email address, competition answers. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.


We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.


“Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. Our Site may use “cookies” to enhance User experience. Sunrise Radio uses cookies for a number of reasons:

  • – To provide you with a more personal and interactive experience on our sites
  • – For statistical purposes to track how many users we have and how often they visit our websites
  • – We and our advertisers may use statistical cookies to track who has seen an advert and clicked on it.

You have the ability to accept or decline cookies, but please be aware that for some parts of our sites to work, you will need to accept cookies. For more information please visit

For more information on how Sunrise Radio use cookies please read our Cookie Policy


Sunrise Radio may collect and use Users’ personal information for the following purposes::

  • To improve customer service – Information you provide helps us respond to your customer service requests and support needs more efficiently.
  • To provide you with technical support
  • In connection with competitions, including for gratification of winners. It is clarified that Users’ personal information may also be shared with competition partners/sponsors for this purpose.
  • We may use Users’ email address to respond to their inquiries, questions, and/or other requests.


We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.


We will not sell, trade, rent or otherwise pass on your personal information to others, including any personal information that we collect through the use of cookies, except as described here or with your prior consent. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.


We hold personal data for different purposes and the length of time we keep your information will vary depending on the services or products we are providing. We will only keep your data for a reasonable period of time, which is based on the purpose for which we are using your data. Once that purpose has been fulfilled, we will securely delete that data or anonymise your information (so that we, or anyone else, can no longer tell that data relates to you) unless we are required to retain the data longer for specific reasons.


Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.


The Alexa Skills Application is developed and supplied on behalf of Midlands Radio UK by SpeedyHosts

Privacy and Confidentiality:The Skill allows you to use your Alexa-enabled device to communicate with Midlands Radio audio stream, by voice, regarding playing the music. To use the Skill, you will need to speak commands and questions aloud to your Alexa-enabled device, and you will receive responses using your Alexa-enabled device. To use the Skill, no registration is required with Midlands Radio and we will not charge or ask for any payment. Once you tune in, you are authorizing Midlands Radio to provide information to Alexa.

Release of Information: by installing and using the Skill, you agree that Amazon may use your information to complete your request through Alexa, and you authorize Midlands Radio to share with Amazon the information we require to complete your request. Both Amazon and Midlands Radio use the internet to communicate with one another. If you do not agree that Amazon may receive and use your information, do not use the Skill. Sunrise Radio’s use of your information is governed by Midlands Radio’s Privacy Policy.

Changes and Amendments: We may change or discontinue the Skill or any part of it, at any time, with no notice to you and at our sole discretion. If we update these Terms and Conditions, the updated Terms and Conditions will be available in the description of the skill in your Alexa App and your continued use of the Skill will be understood by us as your acceptance of the change.

Accuracy: Alexa and your Alexa-enabled device were not designed or manufactured by Sunrise Radio. Alexa uses software that was not designed by Midlands Radio and over which we have no control. It is possible that Alexa may not hear you properly, may misinterpret what you say, or may say something to you that is different than the information that We provided to Alexa in response to your question.



Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.


Midlands Radio has the discretion to update this privacy policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.


By using this Site, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, please do not use our Site. Your continued use of the Site following the posting of changes to this Privacy Policy will be deemed your acceptance of those changes.